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Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

Business

Measuring Indonesian young consumers' halal purchase intention of foreign-branded food products

M. Pradana, N. Rubiyanti, et al.

This study uncovers the halal food purchasing intentions of young Muslim consumers in Indonesia, specifically adolescents. Conducted by Mahir Pradana, Nurafni Rubiyanti, and Frederic Marimon, the research highlights how attitudes and subjective norms affect these purchase intentions.

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Playback language: English
Abstract
This article examines the halal food purchase intention of young Muslim consumers in Indonesia, specifically focusing on teenagers. Using a quantitative methodology with 161 respondents and variance-based structural equation modeling, the study investigates the influence of the Theory of Planned Behavior (TPB) on halal food purchasing decisions. Findings reveal that subjective norms and attitudes significantly influence purchase intention, while perceived behavioral control does not.
Publisher
Humanities and Social Sciences Communications
Published On
Mar 31, 2024
Authors
Mahir Pradana, Nurafni Rubiyanti, Frederic Marimon
Tags
halal food
purchase intention
young Muslim consumers
Theory of Planned Behavior
quantitative methodology
subjective norms
attitudes

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