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Measuring following behaviour in gift giving by utility function: statistical model and empirical evidence from China

Social Work

Measuring following behaviour in gift giving by utility function: statistical model and empirical evidence from China

T. Zhang

Discover how social conformity influences gift-giving in China through the research conducted by Tao Zhang. This study reveals surprising trends in gift expenditure and sheds light on behavioral differences across genders and age groups.

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Playback language: English
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