Psychology
Losing Track of Time on TikTok? An Experimental Study of Short Video Users' Time Distortion
Y. Jiang, Z. Yan, et al.
Short videos' surge and growing engagement prompt concerns about time perception. In an experimental study conducted by Yaqi Jiang, Zhihao Yan, and Zeyang Yang, 56 college students were randomly assigned to long (16 min 9 s) or short (5 min 23 s) task durations to estimate time after watching short videos or reading articles. Results show task duration affected time perception, while task type and problematic short-video watching did not—offering empirical insight for models and interventions.
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