Business

Inspired or Foolhardy: Sensemaking, Confidence and Entrepreneurs’ Decision-Making

J. Cunningham and A. R. Anderson

Explore how confidence shapes entrepreneurs’ interpretation of uncertainty and decision-making during economic downturns—newer founders show optimism that fuels innovation, while experienced entrepreneurs protect margins and restructure. Quantitative and qualitative analysis of a large-scale survey (n = 6,289) reveals confidence alters sensemaking differently with experience. Research conducted by James Cunningham and Alistair R. Anderson.... show more

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