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Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

Business

Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

F. Wang, K. Wang, et al.

This study reveals fascinating insights into how design-driven attributes influence bottled water purchasing behavior. Conducted by Fa Wang, Ke Wang, Yuan Han, and Joung Hyung Cho, it finds that brand image plays a vital role in shaping consumer intentions, while emotional attitude significantly mediates these effects. Discover the importance of design in driving sustainable consumer choices!

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