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Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

Business

Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

F. Wang, K. Wang, et al.

This study reveals fascinating insights into how design-driven attributes influence bottled water purchasing behavior. Conducted by Fa Wang, Ke Wang, Yuan Han, and Joung Hyung Cho, it finds that brand image plays a vital role in shaping consumer intentions, while emotional attitude significantly mediates these effects. Discover the importance of design in driving sustainable consumer choices!... show more
Citation Metrics
Citations
16
Influential Citations
1
Reference Count
79
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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