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In quest of perceived transaction cost's impact on fintech users' intention: the moderating role of situational factors

Business

In quest of perceived transaction cost's impact on fintech users' intention: the moderating role of situational factors

H. Zhao, N. Khaliq, et al.

This study reveals how perceived transaction costs affect the adoption of fintech in Pakistan, with situational factors playing a pivotal role. Discover insights from researchers Haifeng Zhao, Nosherwan Khaliq, Chunling Li, and Judit Oláh on the crucial interplay between cost management and user trust in fintech.

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