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How to improve tourists' trust in official tourism destination websites in China—an empirical research based on CV and PASP

Business

How to improve tourists' trust in official tourism destination websites in China—an empirical research based on CV and PASP

Y. Wei, D. Fan, et al.

Explore how Chinese tourists can develop greater trust in Official Tourism Destination Websites through cultural values and perceived service power. This insightful research by Yingmei Wei, Diwei Fan, Binyuan Zhang, Ting Li, and Yuqiang Feng unveils the impactful factors driving online trust in tourism.

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