This study investigates methods for enhancing Chinese tourists' trust in Official Tourism Destination Websites (OTDWs) using an integrated framework based on Hofstede's cultural values (CV) and perceived administration service power (PASP). A structural equation model, analyzed using SEM with data from 324 Chinese tourists, reveals that collectivism, low power distance, high context, and perceived benevolence positively influence trust in OTDWs. CV also positively impacts PASP. The findings suggest that OTDW management should prioritize these factors to build trust.
