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Hollywood survival strategies in the post-COVID 19 era

Business

Hollywood survival strategies in the post-COVID 19 era

M. J. Jr

This research by Michael Johnson Jr delves into the response of major American entertainment giants to the COVID-19 pandemic, exploring how the crisis has hastened the industry's shift to streaming platforms as the main method of film and television distribution. Discover the evolution of innovation during these unprecedented times.

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Playback language: English
Abstract
This research examines how major American entertainment conglomerates (AT&T, Comcast, Disney, ViacomCBS, and Fox) responded to the COVID-19 pandemic and ensuing business shutdowns. Using historical and discourse analysis within a political economic framework, it analyzes the industry’s technological adaptation and innovation, arguing that the crisis accelerated the shift towards streaming platforms as the primary distribution mechanism for film and television.
Publisher
Humanities & Social Sciences Communications
Published On
Apr 21, 2021
Authors
Michael Johnson Jr
DOI
https://doi.org/10.1057/s41599-021-00776-z
Tags
COVID-19
entertainment industry
streaming platforms
technological adaptation
business shutdowns
political economy

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