BusinessHumanities and Social Sciences Communications

From insights to impact: leveraging data analytics for data-driven decision-making and productivity in banking sector

R. Gul and M. A. S. Al-faryan

This study, conducted by Raazia Gul and Mamdouh Abdulaziz Saleh Al-Faryan, uncovers how data-driven decision-making (DDDM) boosts productivity in Pakistan's banking sector. Discover the impressive 9-10% increase in productivity achieved through analytical approaches!... show more

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Abstract

This study investigates the impact of data-driven decision-making (DDDM) on productivity in Pakistan’s banking sector, considering the role of data analytics (DA) capability. Grounded in innovation diffusion theory and estimated using an Instrumental Variable Two-Stage Least Squares (IV-2SLS) approach, the authors construct a composite DDDM index from a primary survey and regress it on banks’ productivity (2016–2020). Results indicate that adopting analytics and DDDM increases productivity by about 9–10%, and that DDDM adoption combined with investment in data analytics further enhances productivity.

Publisher

Humanities and Social Sciences Communications

Published On

Oct 06, 2023

Authors

Raazia Gul, Mamdouh Abdulaziz Saleh Al-Faryan

DOI

https://doi.org/10.1057/s41599-023-02122-x

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