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Fashionably Late: Differentially Costly Signaling of Sociometric Status Through a Subtle Act of Being Late
BusinessJournal of Business Research

Fashionably Late: Differentially Costly Signaling of Sociometric Status Through a Subtle Act of Being Late

K. Dogerlioglu-demir, A. H. Ng, et al.

This research, conducted by Kivilcim Dogerlioglu-Demir, Andy H. Ng, and Cenk Koçaş, unveils the intriguing phenomenon of being fashionably late. It explores how tardiness can enhance one's sociometric status, influencing others to mimic their consumption behaviors and product preferences. Discover the powerful role of costly signaling in shaping social dynamics through this compelling investigation.... show more
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Introduction
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