This study employs critical discourse analysis to examine the role of gender-specific network buzzwords in shaping youth identity on Weibo, a major Chinese social media platform. Analyzing 11 gendered buzzwords from *Yaowen Jiaozi* magazine's annual top-ten lists (2012-2021), the research investigates how these buzzwords construct both gender-conforming and non-conforming discourses, exploring their cultural significance and societal impact.
Publisher
Humanities and Social Sciences Communications
Published On
Jan 18, 2024
Authors
Huawei Tan, Yating Yu
Tags
gender-specific buzzwords
youth identity
Weibo
critical discourse analysis
cultural significance
societal impact
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