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Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms

Business

Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms

E. Sung, W. Y. Chung, et al.

This research by Eunsuk Sung, Won Young Chung, and Daeho Lee delves into how consumers weigh various product attributes that influence their trust and purchasing decisions, particularly for brands of uncertain quality. Discover what features matter most to buyers and how lesser-known brands can reshape their appeal.

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