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Exploring the factors affecting the implementation of corporate social responsibility from a strategic perspective

Business

Exploring the factors affecting the implementation of corporate social responsibility from a strategic perspective

C. Wu, F. Cheng, et al.

This study by Chao-Chan Wu, Fei-Chun Cheng, and Dong-Yu Sheh delves into the essential elements guiding the implementation of strategic corporate social responsibility. Using the strategic triangle perspective, the findings highlight 'company' as the most significant factor, with corporate image and innovation ability among the top influencers. Discover how these insights not only enrich theoretical frameworks but also enhance practical applications in CSR.

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Playback language: English
Abstract
This study investigates the key factors influencing the implementation of strategic corporate social responsibility (CSR) using the strategic triangle perspective. A hierarchical network structure, comprising three main factors (company, stakeholder, competitor) and ten sub-factors, was developed through a literature review. The Analytic Network Process (ANP) method prioritized these factors, revealing "company" as the most crucial main factor, with "corporate image," "innovation ability," "reputation risk," "financial capacity," and "investment intention" as the top five sub-factors. The findings contribute to both the theoretical development and practical implementation of strategic CSR.
Publisher
Humanities and Social Sciences Communications
Published On
Apr 26, 2023
Authors
Chao-Chan Wu, Fei-Chun Cheng, Dong-Yu Sheh
Tags
corporate social responsibility
strategic triangle
Analytic Network Process
company factors
stakeholder influence
competitor analysis
CSR implementation
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