Business

Experiential gifts and the construal of meaningful consumption episodes

R. Puente-díaz and J. Cavazos-arroyo

This fascinating research by Rogelio Puente-Díaz and Judith Cavazos-Arroyo delves into how experiential gifts can foster greater gratitude and social connections compared to material gifts. Discover how the memories tied to experiential gifts play a crucial role in enhancing relationships!... show more

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