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Examining user migration intention from social Q&A communities to generative AI

Business

Examining user migration intention from social Q&A communities to generative AI

T. Zhou and X. Wu

This research by Tao Zhou and Xiaoying Wu explores the motivations behind user migration from social Q&A communities to generative AI. By employing the push-pull-mooring model, the study reveals how factors like information overload and community fatigue drive users away, while trust in AI and a sense of flow attract them. Discover the vital strategies that Q&A communities can implement to retain their users.

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