Business

Examining user migration intention from social Q&A communities to generative AI

T. Zhou and X. Wu

This research by Tao Zhou and Xiaoying Wu explores the motivations behind user migration from social Q&A communities to generative AI. By employing the push-pull-mooring model, the study reveals how factors like information overload and community fatigue drive users away, while trust in AI and a sense of flow attract them. Discover the vital strategies that Q&A communities can implement to retain their users.

00:00

Playback language: English

Index

Abstract

This research examines user migration intention from social Q&A communities to generative AI using the push-pull-mooring (PPM) model and a mixed method of SEM and fsQCA. Results indicate migration intention is influenced by push factors (information overload and community fatigue), pull factors (perceived anthropomorphism, accuracy, trustworthiness, and flow experience), and a mooring factor (social influence). Three main paths leading to migration intention were identified, highlighting the need for Q&A communities to address information overload and user fatigue to maintain sustainability.

Publisher

Humanities & Social Sciences Communications

Published On

Aug 24, 2024

Authors

Tao Zhou, Xiaoying Wu

Related Publications

Explore these studies to deepen your understanding of the subject.

Business

Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities

A. A. Kusuma, A. Z. Afiff, et al.

Business

Understanding continuance intention of artificial intelligence (AI)-enabled mobile banking applications: an extension of AI characteristics to an expectation confirmation model

J. Lee, Y. Tang, et al.

Sociology

The impact of social exclusion and identity on migrant workers' willingness to return to their hometown: micro-empirical evidence from rural China

H. Xu, W. Wu, et al.

Psychology

“It happened to be the perfect thing”: experiences of generative AI chatbots for mental health

S. Siddals, J. Torous, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny