Political Science

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

M. Wang, K. Yogeeswaran, et al.

This exciting research by Meng-Jie Wang, Kumar Yogeeswaran, Sivanand Sivaram, and Kyle Nash examines how emotions in political Twitter messages impact how widely they're shared. Discover how anger and fear influence retweets and favorites differently for Democrats and Republicans during the 2018 US mid-term elections!

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Abstract

This study investigates how specific emotions in political messaging on Twitter influence message spread, comparing Democratic and Republican candidates during the 2018 US mid-term elections. Using over 7000 tweets and IBM Tone Analyzer, the study finds that while positive tweets are less likely to be retweeted or favorited, anger-signaling tweets increased diffusion among Republicans, and fear-signaling tweets among Democrats. The findings highlight the role of specific emotions in shaping political communication on social media.

Publisher

Humanities and Social Sciences Communications

Published On

Nov 26, 2021

Authors

Meng-Jie Wang, Kumar Yogeeswaran, Sivanand Sivaram, Kyle Nash

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