Business

Examining consumers' willingness to pay premium price for organic food

T. Hu, A. A. Mamun, et al.

Discover the intriguing factors that drive organic food consumption and the willingness to pay premium prices among young consumers in China. This research, conducted by Tong Hu, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Mengling Wu, and Qing Yang, reveals how environmental concerns and health consciousness play a pivotal role in shaping attitudes and consumption intentions within the organic food market.

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Playback language: English

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