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Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry

Business

Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry

M. A. Y. Yamin and O. A. A. Abdalatif

This research conducted by Mohammad Ali Yousef Yamin and Omima Abdalla Abass Abdalatif explores the exciting world of QR code mobile payment systems and their adoption. Discover how factors like perceived usefulness and transaction speed can drive user acceptance, making payments more convenient and innovative.

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Playback language: English
Abstract
This research investigates factors influencing consumer adoption of QR code mobile payment systems. An integrated framework combining the Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), transaction speed, convenience, and innovativeness was developed. A survey of 216 Saudi Arabian smartphone users revealed that perceived usefulness, ease of use, convenience, subjective norms, and innovativeness significantly predicted attitude towards QR code adoption. Transaction speed moderated the relationship between attitude and intention to adopt. Policymakers should focus on perceived convenience, transaction speed, subjective norms, and perceived usefulness to encourage adoption.
Publisher
Humanities and Social Sciences Communications
Published On
May 25, 2024
Authors
Mohammad Ali Yousef Yamin, Omima Abdalla Abass Abdalatif
Tags
QR code
mobile payment
consumer adoption
technology acceptance
transaction speed
convenience
subjective norms

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