Social Work
Emotional contagion on social media and the simulation of intervention strategies after a disaster event: a modeling study
M. Chu, W. Song, et al.
This research explores the dynamics of emotional contagion on social media in the aftermath of the devastating Longcaogou flash flood in China. The authors, Meijie Chu, Wentao Song, Zeyu Zhao, Tianmu Chen, and Yi-chen Chiang, reveal that negative emotions are more persistent and contagious than positive ones. Strategies deployed can significantly influence the emotional landscape online, reducing negativity while boosting positivity following disasters.
Playback language: English
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