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Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective

Business

Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective

M. Meenakshy, K. D. V. Prasad, et al.

Discover how destination attributes like friendliness and natural beauty shape tourists' online sharing intentions! This insightful research, conducted by Manju Meenakshy, K. D. V. Prasad, Kartikeya Bolar, and Chitta Shyamsunder, highlights the impact of overall destination experience on electronic word-of-mouth in personal and public networks among domestic tourists in India.

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