Business

Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live

I. O. Asante, Y. Jiang, et al.

Discover how different livestreaming marketing formats like interviews, tutorials, and behind-the-scenes content drive consumer engagement on Amazon Live! This exciting research by Isaac Owusu Asante, Yushi Jiang, and Xiao Luo uncovers the surprising efficiency of the often less preferred interview format. Don't miss out on the insights!

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