Business

Do communication content functions drive engagement among interest group audiences? An analysis of organizational communication on Twitter

D. Q. Agozie and M. Nat

This study, conducted by Divine Q. Agozie and Muesser Nat, delves into the impact of communication content from interest group organizations on Twitter and how multimedia influences user engagement. Discover which functions drive engagement and how certain strategies work better without multimedia!

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Playback language: English

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