Business

Digital archetypes: a tool for understanding personality characteristics in the digital culture

C. Viloria-núñez, M. Tovar, et al.

Explore the innovative model of digital archetypes that reveals eight unique digital personality profiles, crafted through the insights of César Viloria-Núñez, Marcela Tovar, and Anthony Constant Millán. This research, framed around attitudes toward change and digital tools, provides a game-changing perspective on team dynamics in the digital age.

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Playback language: English

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