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Abstract
This article proposes a model of digital archetypes based on existing archetype theories to understand personality in digital work environments. It defines four archetypes (Innovator, Visionary, Cooperative, Traditional) along two axes (attitude toward change and attitude toward digital tools), resulting in eight digital personality profiles. A case study demonstrates how identifying these profiles in a work team informed change management strategies to improve team performance.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Dec 14, 2023
Authors
César Viloria-Núñez, Marcela Tovar, Anthony Constant Millán
Tags
digital archetypes
personality profiles
change management
team performance
digital work environment
archetype theories
work team dynamics

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