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Designing social media to foster user engagement in challenging misinformation: a cross-cultural comparison between the UK and Arab countries

Social Work

Designing social media to foster user engagement in challenging misinformation: a cross-cultural comparison between the UK and Arab countries

M. Noman, S. Gurgun, et al.

This research explores innovative design techniques aimed at empowering social media users to confront misinformation, revealing striking differences between the UK and Arab contexts. Conducted by Muaadh Noman, Selin Gurgun, Keith Phalp, and Raian Ali, the study highlights the varying effectiveness of approaches to encourage critical engagement with content.

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Playback language: English
Abstract
This paper investigates design techniques to encourage social media users to challenge misinformation, comparing the UK and Arab contexts. A survey of 462 participants (250 UK, 212 Arab) assessed the persuasiveness of seven design techniques: predefined question stickers, thinking face reaction, sentence openers, fact checker badge, social norm messages, tone detector, and private commenting. The study found significantly higher willingness to challenge misinformation in the Arab context. Most techniques were more effective in the Arab context, except for private commenting. Personality traits, age, and perspective-taking influenced the perceived persuasiveness of techniques across both contexts.
Publisher
Humanities and Social Sciences Communications
Published On
Aug 15, 2024
Authors
Muaadh Noman, Selin Gurgun, Keith Phalp, Raian Ali
Tags
social media
misinformation
design techniques
cultural context
persuasiveness
user engagement

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