Cyberostracism: Effects of Being Ignored Over the Internet

Index

Abstract

This research explores the impact of cyberostracism—being ignored or excluded online—on individuals. Two online experiments manipulated ostracism levels in a virtual ball-tossing game. Study 1 (1486 participants from 62 countries) found that ostracized participants reported feeling worse, less in control, and less belonging. Study 2 showed ostracized participants were more likely to conform on a subsequent task. Results support the need threat theory of ostracism, demonstrating its effects even in remote, artificial settings.

Publisher

Journal of Personality and Social Psychology

Published On

May 10, 2000

Authors

Kipling D. Williams, Christopher K. T. Cheung, Wilma Choi

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