Psychology

Cyberostracism: Effects of Being Ignored Over the Internet

K. D. Williams, C. K. T. Cheung, et al.

This groundbreaking research by Kipling D. Williams, Christopher K. T. Cheung, and Wilma Choi delves into the effects of cyberostracism—how being ignored online influences our emotions and behaviors. Through two substantial studies, the authors reveal that those excluded tend to feel worse and are more likely to conform. Understand the power of social connections in the digital age!

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Playback language: English

Index

Abstract

This paper investigates the impact of cyberostracism—being ignored or excluded online—on individuals. Two online experiments were conducted. Study 1 involved 1486 participants from 62 countries playing a virtual ball-tossing game where ostracism was manipulated. Results showed that ostracized participants reported feeling worse, less control, and a reduced sense of belonging. Study 2 examined conformity in ostracized participants, finding they were more likely to conform. These findings support the need threat theory of ostracism.

Publisher

American Psychologist

Published On

May 10, 2000

Authors

Kipling D. Williams, Christopher K. T. Cheung, Wilma Choi

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