Business

Cryptocurrency awareness, acceptance, and adoption: the role of trust as a cornerstone

M. F. Shahzad, S. Xu, et al.

This study, conducted by Muhammad Farrukh Shahzad, Shuo Xu, Weng Marc Lim, Muhammad Faisal Hasnain, and Shahneela Nusrat, reveals that understanding cryptocurrency significantly boosts its adoption. Trust plays a crucial role in this relationship, underlining the need for greater awareness and confidence in the cryptocurrency space.

00:00

Playback language: English

Index

Abstract

This study investigates the awareness, acceptance, and adoption of cryptocurrency using the Technology Acceptance Model (TAM). A survey of 332 participants aged 18-40 in Lahore, Pakistan, revealed that cryptocurrency awareness positively influences adoption, mediated by perceived ease of use and usefulness. Trust significantly strengthens these relationships. The findings highlight the importance of fostering cryptocurrency understanding and trust to encourage wider adoption.

Publisher

Humanities and Social Sciences Communications

Published On

Jan 02, 2024

Authors

Muhammad Farrukh Shahzad, Shuo Xu, Weng Marc Lim, Muhammad Faisal Hasnain, Shahneela Nusrat

Related Publications

Explore these studies to deepen your understanding of the subject.

Interdisciplinary Studies

Promoting Science Literacy and Awareness across the Globe: the Role of Scientists as Science Ambassadors

M. J. Tuttle, D. Cejas, et al.

Medicine and Health

The role of the private sector in noncommunicable disease prevention and management in low-and middle-income countries: a series of systematic reviews and thematic syntheses

K. Marshall, P. Beaden, et al.

Medicine and Health

The mediating role of obesity on the prospective association between urinary sucrose and diabetes incidence in a sub-cohort of the EPIC-Norfolk

A. Lang, O. Kuss, et al.

Sociology

Social media and anti-immigrant prejudice: a multi-method analysis of the role of social media use, threat perceptions, and cognitive ability

S. Ahmed, K. Jaidka, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny