Business

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

S. C. Eze, V. C. A. Chinedu-eze, et al.

This groundbreaking research explores the essential factors driving the adoption of digital marketing devices among micro-businesses in Nigeria, revealing key insights for improved strategies and resource allocation. The study, conducted by Sunday C. Eze, Vera C. A. Chinedu-Eze, Clinton K. Okike, and Adenike O. Bello, introduces a significant addition to the TOE framework, highlighting immediate benefits such as cost reduction and business expansion.