Corporate social responsibility in the banking sector: a focus on Latin America and the Caribbean

This research analyzes corporate social responsibility (CSR) actions implemented in the banking sector of Latin America and the Caribbean, using Bancolombia, Banco de Crédito e Inversiones, and Banco General as case studies. Employing a qualitative, cross-sectional, non-experimental methodology and documentary analysis of annual reports, the study finds that these top-ranked CSR banks primarily focus on internal CSR dimensions (equitable salaries, job quality) and external dimensions (responsible investment). CSR actions in 2021 prioritized business sustainability through employee well-being and responsible investment, considering social, economic, and environmental impacts. External CSR activities, particularly investment in employee development, regional economic development, and environmental protection, hold significant importance.

Valeria Fernanda Mesta-Cabrejos, Karla Stefanny Huertas-Vilca, Higinio Guillerno Wong-Aitken, Franklin Cordova-Buiza