This research analyzes corporate social responsibility (CSR) actions implemented in the banking sector of Latin America and the Caribbean, using Bancolombia, Banco de Crédito e Inversiones, and Banco General as case studies. Employing a qualitative, cross-sectional, non-experimental methodology and documentary analysis of annual reports, the study finds that these top-ranked CSR banks primarily focus on internal CSR dimensions (equitable salaries, job quality) and external dimensions (responsible investment). CSR actions in 2021 prioritized business sustainability through employee well-being and responsible investment, considering social, economic, and environmental impacts. External CSR activities, particularly investment in employee development, regional economic development, and environmental protection, hold significant importance.

Valeria Fernanda Mesta-Cabrejos, Karla Stefanny Huertas-Vilca, Higinio Guillerno Wong-Aitken, Franklin Cordova-Buiza