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Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

Food Science and Technology

Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

H. Bradford, C. Mckernan, et al.

This study conducted by Hollie Bradford, Claire McKernan, Chris Elliott, and Moira Dean delves into UK consumers' perceptions and purchase intentions towards QR code-labeled pork. Discover how consumers' attitudes, perceived control, and perceptions play a pivotal role in their decision-making. The findings suggest QR codes may be a viable option for product labeling without casting doubt on conventional pork safety.

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