Business

Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online

P. Li, C. Wu, et al.

Discover how visual information and perceived intelligence of voice assistants can significantly shape consumer attitudes and purchase behavior towards sustainable clothing online. This fascinating research by Pei Li, Chunmao Wu, and Charles Spence offers valuable insights for brands looking to enhance consumer decision-making in the realm of sustainability.

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