Business

Community-based management for low-digitalized communities using cross-cutting purchasing behavior

Y. Ieiri, K. Yamaki, et al.

This study by Yuya Ieiri, Kaishu Yamaki, and Reiko Hishiyama explores innovative consumer behavior analysis in low-digitalized shopping communities through paper-based community currencies. Discover how novel field experiments unfolded in Japan, shedding light on purchasing behaviors and enhancing community management strategies.

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Playback language: English

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