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Community-based management for low-digitalized communities using cross-cutting purchasing behavior

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Community-based management for low-digitalized communities using cross-cutting purchasing behavior

Y. Ieiri, K. Yamaki, et al.

This study by Yuya Ieiri, Kaishu Yamaki, and Reiko Hishiyama explores innovative consumer behavior analysis in low-digitalized shopping communities through paper-based community currencies. Discover how novel field experiments unfolded in Japan, shedding light on purchasing behaviors and enhancing community management strategies.

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Playback language: English
Abstract
This study addresses the challenge of applying consumer behavior analysis to community-based management in low-digitalized shopping communities lacking digital data collection technologies like POS systems. The researchers propose a novel approach using paper-based community currencies and their analysis. Two field experiments in Japan, utilizing "from-to" (FT) and "customer attributes" (CA) currency types, demonstrate the feasibility of this method for understanding cross-cutting purchasing behavior and informing community-based management strategies.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Jan 02, 2024
Authors
Yuya Ieiri, Kaishu Yamaki, Reiko Hishiyama
Tags
consumer behavior
community-based management
low-digitalized shopping
field experiments
paper-based currencies
Japan
purchasing behavior

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