Community-based management for low-digitalized communities using | ResearchBunny

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Abstract

This study addresses the challenge of applying consumer behavior analysis to community-based management in low-digitalized shopping communities lacking digital data collection technologies like POS systems. The researchers propose a novel approach using paper-based community currencies and their analysis. Two field experiments in Japan, utilizing "from-to" (FT) and "customer attributes" (CA) currency types, demonstrate the feasibility of this method for understanding cross-cutting purchasing behavior and informing community-based management strategies.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Jan 02, 2024

Authors

Yuya Ieiri, Kaishu Yamaki, Reiko Hishiyama

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