
Business
Community-based management for low-digitalized communities using cross-cutting purchasing behavior
Y. Ieiri, K. Yamaki, et al.
This study by Yuya Ieiri, Kaishu Yamaki, and Reiko Hishiyama explores innovative consumer behavior analysis in low-digitalized shopping communities through paper-based community currencies. Discover how novel field experiments unfolded in Japan, shedding light on purchasing behaviors and enhancing community management strategies.
Playback language: English
Related Publications
Explore these studies to deepen your understanding of the subject.