This paper explores the emergence of New Warrior culture in the post-Vietnam era and its influence on the National Rifle Association (NRA)'s discourse. The NRA, through its publication *The American Rifleman*, leveraged Native American warrior narratives and other New Warrior narratives to shape gun culture and the relationship between gun owners and the government. By framing the government as betraying its citizens, the NRA justified gun ownership as a necessary means of self-defense against a perceived tyrannical state. The study analyzes textual data from *The American Rifleman* (1975-2023) to reveal how these narratives evolved over time.
