Food Science and Technology
Are meat alternatives a moral concern? A comparison of English and Japanese tweets
M. Hashimoto, Y. Takazawa, et al.
This study by Moena Hashimoto, Yotaro Takazawa, and Kazutoshi Sasahara explores how public perception of meat alternatives has transformed over time, specifically through the lens of Twitter. Discover the shift from a focus on taste to a growing concern for moral issues surrounding the environment and animal welfare. Learn how this evolving perspective can shape future marketing strategies to highlight ethical values alongside taste and health.
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