Business

An analysis of consumer's trusting beliefs towards the use of e-commerce platforms

N. Singh, R. Misra, et al.

Discover how consumers perceive e-commerce platform security measures and their influence on trust and usage intent. This compelling study by Nidhi Singh, Richa Misra, Wei Quan, Aleksandar Radic, Sang-Mook Lee, and Heesup Han unveils the crucial role of information integrity and confidentiality in fostering trust among users.

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