This study examines consumers' perceptions of e-commerce platform security measures and their impact on trust and intention to use. Using structural equation modeling (SEM) with 780 respondents, the findings reveal a strong positive impact of information integrity and confidentiality on trusting beliefs, which mediate the relationship between these security aspects and behavioral intention. Frequency of e-commerce use moderates the relationship between perceived information confidentiality and preventing unauthorized secondary data usage on trusting beliefs.

Nidhi Singh, Richa Misra, Wei Quan, Aleksandar Radic, Sang-Mook Lee, Heesup Han