Agriculture

Agro-sphere determinants of green branding: eco-consumption, loyalty, and price premium

Y. Danko and O. Nifatova

Discover the intriguing world of green branding in agriculture, where this study reveals that consumers in Kyiv exhibit a 3% higher loyalty to organic egg brands over regular ones. Conducted by Yuriy Danko and Olena Nifatova, this research unveils the complex factors that influence price premiums in the eco-friendly market.

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