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Abstract or concrete? The effects of language style and service context on continuous usage intention for AI voice assistants

Business

Abstract or concrete? The effects of language style and service context on continuous usage intention for AI voice assistants

H. Lan, X. Tang, et al.

This fascinating research by Hai Lan, Xiaofei Tang, Yong Ye, and Huiqin Zhang explores how voice assistants can transform user experiences through tailored language styles. Discover how users gravitate towards abstract language for enjoyment and concrete language for practicality, all driven by processing fluency.

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