Psychology

A theoretical review of the Proteus effect: understanding the underlying processes

A. M. Coesel, B. Biancardi, et al.

This paper delves into the Proteus effect, where virtual avatars shape user behavior. The authors, Anna Martin Coesel, Beatrice Biancardi, and Stéphanie Buisine, challenge existing theories and propose a novel framework that integrates several psychological concepts. Discover the complexities of how our digital selves impact our actions!... show more

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