Linguistics and Languages

A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis

H. Tan and Y. Yu

Discover how Huawei Tan and Yating Yu delve into the fascinating world of gender-specific network buzzwords on Weibo and their powerful influence in shaping youth identity. This critical discourse analysis highlights the cultural significance and societal impact of gendered buzzwords over a decade. Don't miss out!

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Index

Abstract

This study employs critical discourse analysis to examine the role of gender-specific network buzzwords in shaping youth identity on Weibo, a major Chinese social media platform. Analyzing 11 gendered buzzwords from *Yaowen Jiaozi* magazine's annual top-ten lists (2012-2021), the research investigates how these buzzwords construct both gender-conforming and non-conforming discourses, exploring their cultural significance and societal impact.

Publisher

Humanities and Social Sciences Communications

Published On

Jan 18, 2024

Authors

Huawei Tan, Yating Yu

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