Social Work

A solid camp with flowing soldiers: heterogeneous public engagement with science communication on Twitter

B. Yang, N. Chao, et al.

This study by Bin Yang, Naipeng Chao, and Cheng-Jun Wang explores how engagement among Twitter users changes during fluctuations in science communication, particularly concerning COVID-19 research. It reveals intriguing patterns of behavior among low-engagement users as they react to overall communication trends, highlighting the nuances of science communication in the social media landscape.

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Playback language: English

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Abstract

This study examines the dissemination of scientific research on Twitter, focusing on the relationship between engagement heterogeneity and fluctuations in science communication. Using network analysis of COVID-19 research retweets, the study reveals that low-engagement users are highly sensitive to overall communication trends, disengaging during declines and engaging during increases. They also show decreased attention to health-related topics during fluctuation periods. A developed analytical model incorporating heterogeneous information acceptance thresholds and external shocks supports these empirical observations, highlighting the importance of engagement heterogeneity in science communication.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Nov 13, 2023

Authors

Bin Yang, Naipeng Chao, Cheng-Jun Wang

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