Business
A Review of the Role of Marketing in Recruitment and Talent Acquisition
A. Alashmawy and R. Yazdanifard
In the dynamic landscape of today's labor market, recruitment marketing has emerged as a vital strategy for organizations. This research conducted by Ahmad Alashmawy and Rashad Yazdanifard delves into the intersection of marketing and talent acquisition, exploring employer branding as a key tool for attracting and engaging prospective hires.
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