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A discrete choice experiment on consumer's willingness-to-pay for vehicle automation in the Greater Toronto Area

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A discrete choice experiment on consumer's willingness-to-pay for vehicle automation in the Greater Toronto Area

K. Wang, M. F. Salehin, et al.

This study explores how different automation levels and ownership types shape willingness-to-pay for autonomous vehicles, revealing strong inertia toward private conventional cars, higher WTP for Level 4 among private buyers and Level 5 preference for car-sharing users. The research was conducted by Kaili Wang, Mohammad Faizus Salehin, and Khandker Nurul Habib.

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~3 min • Beginner • English
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