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Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

Business

Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

M. Yi, M. Chen, et al.

Discover how user experience in live streaming shopping influences repurchase intentions in China! This compelling research, conducted by Minqin Yi, Ming Chen, and Jilang Yang, reveals the pivotal role of perceived interactivity and satisfaction in driving customer loyalty in this dynamic market.

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