Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.
Explore these studies to deepen your understanding of the subject.
Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China
M. Yi, M. Chen, et al.
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective
C. Gu and Q. Duan
The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment
K. M. Selem, M. H. Shoukat, et al.
How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors
X. Shen and J. Wang
