Business

Understanding continuance intention of artificial intelligence (AI)-enabled mobile banking applications: an extension of AI characteristics to an expectation confirmation model

J. Lee, Y. Tang, et al.

Discover how AI features boost user satisfaction and the continued use of mobile banking apps! This research by Jung-Chieh Lee, Yuyin Tang, and SiQi Jiang reveals fascinating insights into user interaction with AI technology, emphasizing the importance of perceived intelligence and anthropomorphism in enhancing app experience. Don’t miss out on these groundbreaking findings!

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